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Many moons ago I came up with the motto “live pink, wear noir” as a playful way to encapsulate the Tranquility du Jour philosophy. It embodies a lifestyle and attitude that ties optimism and sophistication into an organza bow.

Here’s a go at trying to articulate what this means:

💗 Live Pink: This is about embracing life with positivity, joy, and vibrancy. “Pink” symbolizes warmth, compassion, and a whimsical spirit. Living pink involves an open heart, kindness, and a sense of adventure with a splash of femininity, of course!

Think of the arts, literature, poetry, travel, and those simple pleasures that make your heart sing such as a fragrant cup of tea and a bouquet of your favorite flowers. It’s about nurturing yourself and others, expressing your creativity, and making a positive impact on the world. You in?!

🖤 Wear Noir: As someone who’s worn all-black for years, I see this as a touch of elegance, mystery, and timeless style and, yes, perhaps a bit too easy. I mean, everything matches AND dresses up or down easily, but I digress. “Noir” (French for black) represents a classic, minimalist aesthetic.

Wearing noir is about a polished, chic style and carrying oneself with grace and poise. Even when donning leggings and a tee. You own it! Christian Dior famously said, “You can wear black at any time. You can wear it at any age. You may wear it for almost any occasion.” Of course, your version of noir could be animal prints, bold colors, or black oversized glasses. It’s about having a signature—something that screams you!

Together, “live pink, wear noir” is all about balance between a joyful, enthusiastic approach to life and a refined approach to the story you tell through your personal style.

Get rid of all the plastic and pack your goodies in this spacious organic cotton tote bag. Fill it up with groceries, books, and travel essentials—there’s room for everything!

• 100% certified organic cotton 3/1 twill
• Dimensions: 20″ × 14″ × 5″ (50.8 × 35.6 × 12.7 cm)
• 1″ × 25″ (2.5 × 63.5 cm) long self-fabric dual straps
• Open main compartment, flat bottom

This product is made especially for you as soon as you place an order. A portion of all proceeds benefits Pigs & Pugs Project, Borneo Orangutan Survival, and 1% for the Planet. Thanks for making a difference!

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

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Live Pink, Wear Noir bag (White Font)