Style is a way to say who you are without having to speak. —Rachel Zoe
In preparation for Saturday’s TDJ Virtual Brunch with a Side of TranquiliT, I’ll be sharing tips related to the Style Tenet. This week’s podcast ties into that topic, too, if we consider how our personal brand is the sum of what we do, how we do it, and why.
When watching Hamilton this weekend, the idea of legacy and how we use it kept popping into my head. Again, I see personal brand as our style. And our form of expression. And our legacy.
Jeff Bezos, founder of Amazon, famously said, “Your brand is what people say about you when you’re not in the room.”
How would you describe your personal brand? Think of it as your “secret sauce.” You know, that thing that makes you YOU!
Here are a few ways to help craft it, in no particular order:
1. Build a platform through your online and/or community presence. This is your own personal stage that you share with the world.
2. Highlight your unique strengths, interests, and quirks (hello, Pigs & Pugs).
3. Share yourself through teaching, consulting, writing, and speaking.
4. Consider what success will look like for you in 1, 5, 10 years.
5. Be consistent in your messaging while also giving yourself grace as you evolve and grow.
6. Create community by hosting in-person and online meetups, creating a book club or movie club, setting up an anti-racist group—anything that will bring like-hearted people together.
7. Evoke emotion and create an experience. For example, Pigs & Pugs shares the stories of the animals who receive our micro-grants and at my former yoga studio, we served tea and cookies at the end of each class.
Consider your own personal brand and style. How would you describe it? How would you like it to be described?